Apple is a company with the best reputations in the year 2012, the company set aside the search engine Google.
The results of this study is the research conducted by Harris Interactive agency, in a report to the Reputation Quotient-13.
Google, which according to Harris Interactive research had previously been in the position of a company's reputation for the best, must be willing to go down because it is shifted by Apple.
Apple also managed to beat a number of other large companies, like Coca-Cola, Amazon, and Kraft.
"Companies like Apple, Google and Amazon.com combines innovation and leadership in several business areas, thus giving the company a competitive advantage," said Robert Fronk, Executive Vice President of Harris Interactive.
According to the research, Apple also won the Reputation Quotient score of 85.62. This is the biggest score in the history of Reputation Quotient study ever conducted Harris Interactive.
Apple also is at the top in four of the six dimensions of reputation, the financial performance, products and services, vision and leadership, and work environment.
Meanwhile, Apple lost from Whole Foods on the dimensions of social responsibility, and lost to Amazon on the dimensions of emotional approach.
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